my life
my card
As a sponsor of the Australian Open, we profiled Andy Roddick for American Express’s ‘My life. My card.’ campaign. At the time, Andy was at the top of his game — so much so that we decided to put him up against one of the toughest players out there.
Broadcast / Online Video >
Profile Print >
Even Pong was profiled for the campaign >
A video game gave members the chance to win perks throughout the open >
Role: Associate Creative Director
Agency: Ogilvy
Client: American Express
Photographer: Annie Leibovitz
Director: StyleWar