my life
my card
as a sponsor of the australian open we profiled andy roddick for amex’s ‘my life my card’ campaign
At the time Andy was at the top of his game, So much so we decided to put him against one of the toughest players out there.
Broadcast and online video during the open >
Profile Print >
Even Pong was profiled for the campaign >
We developed a video game that gave members the chance to win perks throughout the open >
Role: Associate Creative Director
Agency: Ogilvy
Client: American Express
Photographer: Annie Leibovitz
Director: StyleWar