my life my card
As a sponsor of the Australian Open we profiled Andy Roddick for Amex’s ‘My life. My card.’ campaign. At the time Andy was at the top of his game, So much so we decided to put him against one of the toughest players out there.
Broadcast / Online Video >
Profile Print >
Even Pong was profiled for the campaign >
A video game gave members the chance to win perks throughout the open >
Role: Associate Creative Director
Agency: Ogilvy
Client: American Express
Photographer: Annie Leibovitz
Director: StyleWar