Keep Moving
To launch the BlackBerry Z10 we created a social engagement platform that gave fans the chance to collaborate with Alicia Keys, Robert Rodriguez, and Neil Gaiman. Each ambassador communicated with fans via the Z10 to help bring their project to life.
Project Green Screen
We enlisted fans around the world to be part of a unique collaboration with indie filmmaker Robert Rodriguez, the visionary force behind movies like Sin City, Desperado and From Dusk till Dawn.
Robert shot an action-packed short film, and asked fans to help complete the story by acting, tweeting, drawing and even appearing on Missing Person posters.
Fans contributed to casting and the creation of props via social media >
Documentary style films
kept fans in the loop >
The final film ran online and in local cinemas >
Your City Your Video
Alicia Keys took her number one album Girl On Fire on tour. Visiting cities around the world, she wanted to connect with her fans in a new way.
Alicia wanted to create a unique video for some of the cities on her tour and invited fans to be featured in them. She asked for photos and videos of their city so each fan could represent their hometown.
Each video was shown on stage with Alicia as part of her concert.
Fans contributed to their city via social media >
Documentary style films kept fans in the loop >
The final video played on stage at each city’s concert >
A Calendar of Tales
Neil Gaiman asked fans around the world to help him tell a new kind of story. A few weeks, thousands of Tweets, twelve stories and worlds of art later, A Calendar of Tales was born.
Fans contributed with illustrations and story narratives via social media >
Documentary style films
kept fans in the loop >
The final video played on stage at each city’s concert >
Role: Global Creative Director
Agency: AMVBBDO
Client: BlackBerry