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My first integrated campaign for IBM as a young art director led me to work with Joe Pytka. It was my first Tv shoot and who better to work with on your first shoot than Pytka himself.
Wallstreet Journal Teaser Print >
Launch Broadcast / Online Video >
Credits: Steve Hayden, Chris Wall, Maggie Powers, Jeff Compton, Tom Bagot, Jeff Curry, John McNeil, John LaMacchia, Mitch Ratchik, Lisa Topal
Agency: Ogilvy
Client: IBM
Photographer: Roe Ethridge
Director: Joe Pytka
Awards: Cannes, Bronze Lion / Communication Arts Advertising Annual / Communication Arts Photography / One Show, Merit Award / ADDY, National Gold & Silver / Icon Awards, Platinum, Gold, Silver & Bronze