near or far

Global advertising forces you to think in ways that transcend the written word and local nuance. Ideas need to be distilled to their simplest form to work in any language or culture. The following is a campaign FedEx global which shows their next day shipping lanes with a simple visual solution. Can you identify each city?

Role: Global Creative Director
Agency: AMV BBDO
Client: FedEx Global
Photographer: Tom Nagy

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