perrier
In North America, we needed to change the perception of Perrier as an old and stuffy brand. The solution was to turn it’s iconic logo on its head.
We seeded the idea through local bars and clubs >
We seeded the idea through local bars and clubs >
Print and outdoor surrounded local bars and nightclubs. >
Halloween Event >
Role: Art Director, Designer
Agency: Ogilvy
Client: Perrier
Illustrator: Al Murphy, Andrew Rae, Ian Stevenson,
Paul Davis, Paul Oakley, Mr Bingo
Awards: Kelley Award Winner / Campaign
Cannes Lions / Press Finalist / Campaign
Cannes Lions / Out-of-Home / Finalist
Cannes Lions / Press / Finalist
Silver Effie