the power of ‘&’
AT&T — The world’s first ‘telephone & telegraph’ didn’t know what they stood for until we launched ‘The power of &’. It gave them a voice in the market and meaning to the ‘&’ in their logo.
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Role: Group Creative Director
Agency: BBDO
Client: AT&T Business
3D Animator: Foreal
Director: Adam Berg
Director: Matt Aselton
Director: Daniel Wolfe